Friday, July 9, 2010

Creative, exploitive or what? Austin's unique campaign to put a face on homelessness

Last May Mobile Loaves & Fishes, an Austin-based ministry that "lifts homeless people off the streets, into gently used RVs and mobile homes and on the way to a better life," tried a unique approach to put a face on homelessness. Check out the story from Good Magazine about Danny, the homeless man who spent three days living on the catwalk of the billboard to raise $12,000 to help move him and his wife into a RV. What do you think about the campaign? An effective way to raise the profile of the issue of homelessness? Or a short-term solution that missed the root of the problem?

1 comment:

  1. i think it might have missed the point a little bit..